Who We Are.
With 30+ years of combined experience working inside Cricket Wireless and its authorized retailers, we’ve seen firsthand how fragmented reporting, unclear payouts, and limited visibility impact performance. VeriSight Analytica was built to bring clarity, control, and confidence back to operators.
30+ Years Inside Wireless Operations
We’ve operated in the environments you’re navigating right now—managing multiple locations, reconciling carrier payouts, and trying to make decisions with incomplete or delayed data.
Our experience spans leadership roles within Cricket Wireless and deep involvement with authorized retailers. We understand the operational pressure, the reporting gaps, and where revenue is often left on the table.
VeriSight Analytica exists to solve those exact problems—with better data, clearer insights, and systems built specifically for wireless operators.
Leadership Built Inside Wireless
Decades of real-world experience inside Cricket Wireless and its retail ecosystem—applied directly to solving today’s data and revenue challenges.
Leo Ruiz
Chief Executive Officer/Director of Sales
VeriSight Analytica
11+ years in wireless operations, including frontline and leadership roles within Cricket Wireless
Focused on creating solutions that empower your sales leaders
Kevin Feeley
Chief Executive Officer/Director of Sales
VeriSight Analytica
20+ years in wireless operations, including leadership within Cricket Wireless and multi-location Authorized Retailer environments.
Focused on bringing clarity and control to operator performance through better data.
What We Stand For
Clarity
You should never have to guess what your data is telling you. We bring full visibility to your operation.
Control
Better data leads to better decisions. We give you the tools to take control of performance and profitability.
Confidence
When your numbers are clear and reliable, you can lead your business with certainty—not assumptions.
Let’s Bring Clarity to Your Operation
We’ll walk through your current reporting and payout structure and show you where visibility—and revenue—can be improved.